We discuss key aspects of franchising a business. It's more lucrative than you think, but you need the right strategy! This webinar/podcast is geared to first time entrepreneurs who are thinking about franchising their concept, as well as prospective franchisees who are researching franchise opportunities. We also cover how private equity has changed the franchise landscape.
What does it take to build a franchise business that will attract a private equity buyer? What should you do right now? Over the next 12, 24, 36 months to get ready? Begin with the end in mind. What does it takes to really scale a franchise system? How do you position your brand right out of the gate?
It appears that after years of attempting to reboot both brands, the split of Hardee's and Carl's Jr. will hopefully create more focused marketing to drive traffic. It also makes it easier to sell each brand or transfer one of them to one of Roark's portfolio companies should Roark wish to do so. For more, see the CKE Restaurants case study in my book: Big Money in Franchising (available on Amazon).
Part 2 of our conversation between a franchise attorney, a behavioral scientist with expertise in franchisee performance, and a private equity advisor. We go deep strategically as well as psychologically to help founders prepare mentally for each transition. We discuss the importance for entrepreneurs to keep the end in mind and how to position the company for private equity. We also address the changes and challenges a franchise concept and its franchisees will experience in systems, culture, and initiatives with each sponsor change. Join Alicia Miller, Rebecca Monet, CEO & Chief Scientist at Zorakle Profiles, and Bruce McFarlane, franchise attorney, franchisee and investor in this lively and insightful conversation.
"You will never see franchising the same way again!" In an insightful episode of Emerging Franchise Brands, Frank Fiume sits down with Alicia Miller, the author of “Big Money in Franchising,” to unravel the complexities of franchise investments and the profound impact of private equity on the industry. This conversation sheds light on the critical aspects of investing in a franchise, highlighting the opportunities and risks involved. Her insights are particularly valuable for franchisees and franchisors navigating the investment landscape. The discussion delves into the strategic maneuvers and financial intricacies that private equity brings to the franchising sector, including the often overlooked implications for franchisees.
An engaging interview where we cover a wide range of topics: - The Differences Between Private Equity Buyers - Career Opportunities in Franchising Because of PE Activity - Challenges and Complexities of Turnarounds in Franchising - Pros/Cons of Working With PE
When three entrepreneurs: One a behavioral scientist, one an attorney, and one an advisor/investor/author get together to chat...., it's not your usual interview! This is a fun conversation about entrepreneurial journeys.
Designing and marketing a franchise as part-time sets expectations, regardless of what the franchise agreement says. While often easier models to sell, be sure this is the best way to optimize your model and create growth. Recruit carefully and be transparent about expectations.
The National Football League is smart to take a thoughtful approach before approving institutional capital's investment in teams.
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PRIVATE EQUITY’S IMPACT ON FRANCHISING
EMERGING BRANDS
TRENDS
BUILDING SMART
PROSPECTIVE FRANCHISEES
TURNAROUNDS & CASE STUDIES