PE Profit Ladder Articles
How To Fix Poor Franchisee Validation & Restart Growth
Franchisee satisfaction surveys are extremely useful management tools. But even without a survey, franchisee dissatisfaction is immediately visible in three places and all are leading indicators within franchise development.
Multi-Unit Development Requires The Right Discipline
Multi-unit development agreements, aka MUDAs, are a common growth tool. But since only 15 percent of U.S. systems grow beyond 100 units (per FRANdata), it’s not as simple as signing a bunch of deals.
Strong Real Estate, Construction Practices Matter For Franchise Growth
Want more growth? Open every unit you sell. Only one-third of new franchises sold actually open. Prior to COVID, there was a backlog of more than 14,000 sold-not-open, or SNO, units in the U.S. according to FRANdata. For many brands, improved real estate processes and get-open support are needed to turn these numbers around.
Franchisee Liquidity Is One Link To Successful Franchise Development
As the saying goes, “franchising is simple, as long as franchisees are making money.” However, in some systems, it may seem easier to sell franchises than to actually get them open and profitable - and then to keep them profitable.
Disruptive Forces To Watch In Your Franchise Sales Approach
I’m thrilled to put 2020 in my rearview mirror. Franchise deal flow has returned or even accelerated for some. Business ownership remains highly attractive. Unsurprisingly, perceived “recession-resilient” franchises received strong interest in 2020.
Skip The Stall-Out, Avoid These Common Franchise Growth Pitfalls
Franchise systems have a surprisingly common habit of stalling out. Some get "stuck at small," but stall-outs also happen to big brands that don’t reinvent and innovate. Some simply rest too long on their laurels. This applies to personnel decisions and early investors as well. If your ownership structure hamstrings decisions or team skills are lacking, don’t wait to address those issues.
Should Your Brand Partner With Franchise Brokers In Order To Grow?
Brands that create significant deal flow through brokers tend to fall into specific categories, and must be active to maintain mindshare.
Emerging Trends Provide Direction For Franchise Development
"This is the biggest economic shock in the U.S. and in the world, really, in living memory. We went from the lowest level of unemployment in 50 years to the highest level in close to 90 years, and we did it in two months."
Sales strategy & process: “Franchise Development Needs Reinvention To Reflect A New Normal
Franchising has never faced a threat like COVID-19. And yet, this recession, like others before it, will drive new buyers. Some displaced workers will find business ownership appealing. Others buyers seek supplemental income. Don’t stop your franchise development efforts. Engage and maintain forward momentum. It is also critical to supporting re-sales.
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