In Franchise Technology, The Real Platform Battle Is Still Evolving
Market value and power accrue to platforms of all kinds, but especially to technology platforms. Scale raises competitive barriers, and attracts participants, capital and customers. A well-managed platform also gets smarter with each bit of collected data.
Franchise Platforms Are Powerful, But Consider Carefully Before Joining
In franchising, there are three influential platform types, and higher enterprise value, scale economies and competitive advantages tend to accrue to platforms. Craft your brand growth strategy with this in mind.
If Disruption Is Our ‘Forever Normal,’ Recruit Resilient Franchisees Now
Why do candidates want a franchise? What are their desired outcomes? “How” things get done will evolve over their 10-plus-year license agreement. Pressure test their assumptions and beliefs to ensure their “whys” will endure.
In Franchise Development, Build Your Brand Fortress As Fast As Possible
Achieving 100 open units is the first major proof of a potentially viable—and valuable—franchise. That’s why brands race to get there fast. Then the effort shifts to opening 250 with a backlog, branching out internationally, then 500 open with a bigger backlog, and so on.
What A Franchise Disclosure Document Won’t Tell You
Franchisors are required to include a significant amount of information in their Franchise Disclosure Document (FDD,) which is then shared with prospective franchisees, regulators, and lenders.
Turn Profitability Pain Points Into Brand Selling Points
How can your franchise system grow faster? Look at your unit level profit and loss statements.
You’ve Just Completed A Franchisee Survey. Now What?
The two main indicators of a high quality franchise brand are: (1) strong unit level economics, and (2) strong franchisor-franchisee relationships. Completing a franchisee survey signals that you actually care what franchisees have to say.
What Your Development Pipeline Reveals To Private Equity
Substance matters, not just size. Especially when it comes to your development pipeline.
Why Do Some Brands Avoid Franchisee Surveys?
One of the most efficient ways to predict future franchise brand performance is to examine franchisee survey results. Why?
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