
Why does the same franchise opportunity look simultaneously compelling and questionable, depending on who you ask?

Prospective franchisees have many things to consider as they go through due diligence. The market environment is one major factor. During the pandemic, some candidates put their decisions on hold. Many came roaring back as the job market shifted and people started looking for entrepreneurial opportunities.

Do your homework on the franchise that interests you. Then move forward with confidence.

Thinking big is a catalyst for better decisions and outcomes. Here's why.

High costs and increased regulation threaten to shrink the franchise footprint in some states. During the pandemic, FRANdata noted the 13 registration states suffered more unit losses, dropping 3.2 percent compared to 2.4 percent in non-registration states in 2020 compared to 2019.

To be a successful franchisee, avoid disconnects between your initial good intentions and business ownership reality.

Get to "no" quickly on bad-fit concepts, so you can say "yes" to the right franchise opportunity.

Make sure the franchise you buy, and their marketing system, are worthy of your time and investment.

Franchising is a powerful and highly successful entrepreneurial model. But it's not as turnkey or foolproof as some franchise salespeople would like you to believe.
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