
Private equity investors have a specific playbook to lift emerging franchise brands. These new brands share common challenges that do not dissuade the subset of private equity buyers and platforms that are open to working with smaller brands. Some of these challenges are both anticipated and somewhat attractive to these specific groups.

Responsible franchising. What does that mean to you and your franchise system?

Stepping in to run a business that's already producing cash flow may be a better fit and less risky for many prospective franchisees.

Here's what you need to know before making the decision to become a multi-unit operator for an emerging brand.

Most private equity investors in franchising are growth investors. A few are turnaround specialists. But it is relatively rare to find both skills in the same firm because investing mandates and timelines are very different.

In other words, are you an entrepreneur... or a systempreneur?

There are 7 franchise systempreneur personality types — knowing yourself can help you select the best franchise opportunity for you

According to FRANdata, an average of 250 new franchise brands have launched every year in the U.S. since 2001. That's as many as 5,250 brands launched over the last 21 years. Yet in 2022, FRANdata counted only 4,000 total active franchises — up from 3,000 in 2010, which was flat also at 3,000 back in 1990. So, where did all those emerging brands go?

Here are 20 questions that will save you time and money. There are great franchise options out there, but you must do your due diligence.
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PE Profit Ladder® Market Watch Newsletter
PRIVATE EQUITY’S IMPACT ON FRANCHISING
EMERGING BRANDS
TRENDS
BUILDING SMART
PROSPECTIVE FRANCHISEES
TURNAROUNDS & CASE STUDIES