It appears that after years of attempting to reboot both brands, the split of Hardee's and Carl's Jr. will hopefully create more focused marketing to drive traffic. It also makes it easier to sell each brand or transfer one of them to one of Roark's portfolio companies should Roark wish to do so. For more, see the CKE Restaurants case study in my book: Big Money in Franchising (available on Amazon).
Mastermind Minutes Interview - PE's Impact on Franchising
The PE Profit Ladder is at work at the top end of the market as well. Predictably, Subway is focused on recruiting experienced QSR MUOs to build out international markets to off set US closures. The international opportunity is indeed tremendous. Experienced turnaround CEO John Chidsey has made good progress so far on the plan. It is interesting that in recent interviews (e.g. Yahoo Finance) he mentioned how he appreciated having no debt when privately held...which allowed him to invest in the business and do some things needed to support the brand turnaround. That will certainly change under Roark, which is likely to put a massive amount of debt on the books and take a big cash distribution within 6 months of the acquisition. #peprofitladder
One of the most compelling things about franchising is that lagging or failing brands CAN be reinvigorated. Franchising is incredibly resilient in that way.
Responsible franchising. What does that mean to you and your franchise system?
Most private equity investors in franchising are growth investors. A few are turnaround specialists. But it is relatively rare to find both skills in the same firm because investing mandates and timelines are very different.
How can your franchise system grow faster? Look at your unit level profit and loss statements.
Franchisee satisfaction surveys are extremely useful management tools. But even without a survey, franchisee dissatisfaction is immediately visible in three places and all are leading indicators within franchise development.
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PRIVATE EQUITY’S IMPACT ON FRANCHISING
EMERGING BRANDS
TRENDS
BUILDING SMART
PROSPECTIVE FRANCHISEES
TURNAROUNDS & CASE STUDIES