Private equity decoded: In this interview with Global Franchise we discuss mastering the art of the deal and the playbook for attracting investors.
The style of this show is very conversational and attendees can ask questions instead of just a one-way broadcast.
Summary transcript & replay of podcast/interview. Alicia Miller, founder of Emergent Growth Advisors has an unusual career path, but has discovered the keys to responsible franchising, and the importance of an "exit mindset" along the way.
Buyers underwrite the future. The more confidence & belief they have in that future, the more they are willing to pay. Bring proof when you go to market.
We can elevate franchising through better disclosures and treating franchise sales like a respected profession, not an occupation.
While PE dominates franchising, some brands are NOT well positioned to attract private equity. If you want to attract a private capital partner but PE isn't knocking, if PE looked and passed, or if you got a lowball offer - hear that market feedback and make changes.
Franchise sales conferences are packed and lead channels are full. There is more interest in starting a business than ever before. But net franchise unit growth remains flat. Why?
In this podcast we talk about private equity in franchising, pros and cons, mistakes, the impact on franchisees and other stakeholders, and how prospective franchisees can use PE techniques to make better franchise purchase decisions. We also talk extensively about emerging brands, things to avoid, and recruiting that first brave franchisee.
Big Money in Franchising: Scaling Your Enterprise in the Era of Private Equity achieved #1 Best Seller status in the Business Franchise category, only two days after officially launching on Amazon. #bigmoneyinfranchising #franchising #privateequity #peprofitladder
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As Seen In
PE Profit Ladder Market Watch Newsletter
PRIVATE EQUITY’S IMPACT ON FRANCHISING
EMERGING BRANDS
TRENDS
BUILDING SMART
PROSPECTIVE FRANCHISEES
TURNAROUNDS & CASE STUDIES