PE Profit Ladder Articles
Buying a Franchise? Make Sure the Marketing Process Is Worth It
Make sure the franchise you buy, and their marketing system, are worthy of your time and investment.
To Make a Smart Franchise Purchase, Ask These 3 Contrarian Questions
Franchising is a powerful and highly successful entrepreneurial model. But it's not as turnkey or foolproof as some franchise salespeople would like you to believe.
Looking For Ways To Boost Growth? Consider Franchisee Incentives
A bell curve of unit-level performance exists in every franchise system. Adding locations will of course boost system revenue, but there is also potential to grow simply by lifting the performance of existing units.
How Much Franchisee Profitability Is Enough?
Sustainable franchise system growth is rooted in franchisee satisfaction. But how much franchisee profitability is “enough” to attract your ideal franchisee and grow your brand? What return on investment? What lifestyle? Should you reverse-engineer your model to ensure maximum franchisee satisfaction?
The Covid Narrative Will Impact Franchise Sales For The Next Decade
Franchise disclosure document update season is here again. Last year, COVID-19 impact data was still relatively fresh, and the pandemic’s trajectory was unclear. We now have two full years of data. Did franchises reinvent, demonstrate resilience and grow? Stall out or decline?
Expansion By Existing Franchisees Is Vital To Creating A Valuable Brand
When I was a kid, coming home from school with any grade below an A was, well, bad. It was also pointless to tell my dad, “But I studied!” He would calmly reply (cue deep, Midwestern voice), “That may be true, but your grade signals you still haven’t mastered the material.”
To Create Franchise Brand Value, Don’t Ignore These Action Items
Every new year, strategic planning and forecasting efforts suddenly seem more tangible. Bets are placed. Budgets, infrastructure investments and acquisition targets are finalized.
When Done Right, Franchise Resale Programs Support Development
A well-orchestrated resale program is an important component of your growth strategy. Sound counterintuitive?
In Franchise Technology, The Real Platform Battle Is Still Evolving
Market value and power accrue to platforms of all kinds, but especially to technology platforms. Scale raises competitive barriers, and attracts participants, capital and customers. A well-managed platform also gets smarter with each bit of collected data.
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PRIVATE EQUITY’S IMPACT ON FRANCHISING
EMERGING BRANDS
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