PE Profit Ladder Articles
How Much Franchisee Profitability Is Enough?
Sustainable franchise system growth is rooted in franchisee satisfaction. But how much franchisee profitability is “enough” to attract your ideal franchisee and grow your brand? What return on investment? What lifestyle? Should you reverse-engineer your model to ensure maximum franchisee satisfaction?
The Covid Narrative Will Impact Franchise Sales For The Next Decade
Franchise disclosure document update season is here again. Last year, COVID-19 impact data was still relatively fresh, and the pandemic’s trajectory was unclear. We now have two full years of data. Did franchises reinvent, demonstrate resilience and grow? Stall out or decline?
Expansion By Existing Franchisees Is Vital To Creating A Valuable Brand
When I was a kid, coming home from school with any grade below an A was, well, bad. It was also pointless to tell my dad, “But I studied!” He would calmly reply (cue deep, Midwestern voice), “That may be true, but your grade signals you still haven’t mastered the material.”
To Create Franchise Brand Value, Don’t Ignore These Action Items
Every new year, strategic planning and forecasting efforts suddenly seem more tangible. Bets are placed. Budgets, infrastructure investments and acquisition targets are finalized.
When Done Right, Franchise Resale Programs Support Development
A well-orchestrated resale program is an important component of your growth strategy. Sound counterintuitive?
In Franchise Technology, The Real Platform Battle Is Still Evolving
Market value and power accrue to platforms of all kinds, but especially to technology platforms. Scale raises competitive barriers, and attracts participants, capital and customers. A well-managed platform also gets smarter with each bit of collected data.
Franchise Platforms Are Powerful, But Consider Carefully Before Joining
In franchising, there are three influential platform types, and higher enterprise value, scale economies and competitive advantages tend to accrue to platforms. Craft your brand growth strategy with this in mind.
If Disruption Is Our ‘Forever Normal,’ Recruit Resilient Franchisees Now
Why do candidates want a franchise? What are their desired outcomes? “How” things get done will evolve over their 10-plus-year license agreement. Pressure test their assumptions and beliefs to ensure their “whys” will endure.
In Franchise Development, Build Your Brand Fortress As Fast As Possible
Achieving 100 open units is the first major proof of a potentially viable—and valuable—franchise. That’s why brands race to get there fast. Then the effort shifts to opening 250 with a backlog, branching out internationally, then 500 open with a bigger backlog, and so on.
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