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PE Profit Ladder Articles

Expansion By Existing Franchisees Is Vital To Creating A Valuable Brand Expansion By Existing Franchisees Is Vital To Creating A Valuable Brand

When I was a kid, coming home from school with any grade below an A was, well, bad. It was also pointless to tell my dad, “But I studied!” He would calmly reply (cue deep, Midwestern voice), “That may be true, but your grade signals you still haven’t mastered the material.”

Categories: All, Building smart

To Create Franchise Brand Value, Don’t Ignore These Action Items To Create Franchise Brand Value, Don’t Ignore These Action Items

Every new year, strategic planning and forecasting efforts suddenly seem more tangible. Bets are placed. Budgets, infrastructure investments and acquisition targets are finalized.

Categories: All, Impact on franchising

When Done Right, Franchise Resale Programs Support Development When Done Right, Franchise Resale Programs Support Development

A well-orchestrated resale program is an important component of your growth strategy. Sound counterintuitive?

Categories: All, Building smart

In Franchise Technology, The Real Platform Battle Is Still Evolving In Franchise Technology, The Real Platform Battle Is Still Evolving

Market value and power accrue to platforms of all kinds, but especially to technology platforms. Scale raises competitive barriers, and attracts participants, capital and customers. A well-managed platform also gets smarter with each bit of collected data.

Categories: All, Trends

Franchise Platforms Are Powerful, But Consider Carefully Before Joining Franchise Platforms Are Powerful, But Consider Carefully Before Joining

In franchising, there are three influential platform types, and higher enterprise value, scale economies and competitive advantages tend to accrue to platforms. Craft your brand growth strategy with this in mind.

Categories: All, Emerging brands

If Disruption Is Our ‘Forever Normal,’ Recruit Resilient Franchisees Now If Disruption Is Our ‘Forever Normal,’ Recruit Resilient Franchisees Now

Why do candidates want a franchise? What are their desired outcomes? “How” things get done will evolve over their 10-plus-year license agreement. Pressure test their assumptions and beliefs to ensure their “whys” will endure.

Categories: All, Building smart

In Franchise Development, Build Your Brand Fortress As Fast As Possible In Franchise Development, Build Your Brand Fortress As Fast As Possible

Achieving 100 open units is the first major proof of a potentially viable—and valuable—franchise. That’s why brands race to get there fast. Then the effort shifts to opening 250 with a backlog, branching out internationally, then 500 open with a bigger backlog, and so on.

Categories: All, Building smart

What A Franchise Disclosure Document Won’t Tell You What A Franchise Disclosure Document Won’t Tell You

Franchisors are required to include a significant amount of information in their Franchise Disclosure Document (FDD,) which is then shared with prospective franchisees, regulators, and lenders.

Categories: All, Prospective franchisees

Turn Profitability Pain Points Into Brand Selling Points Turn Profitability Pain Points Into Brand Selling Points

How can your franchise system grow faster? Look at your unit level profit and loss statements.

Categories: All, Turnarounds and Case studies

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